Social Media Measurements are a way to show business value and Return on Investment (ROI). There are two categories of metrics, a standard unit of measurement, for social media marketing; on-site and off-site. According to The Social Media Marketing Book by Dan Zarrella on-site metrics measure activity that takes place directly on your site and off-site metrics measure activity that happens on other sites where you and your customers interact. When looking at on-site metrics the most important thing you can measure as a marketer is your return on investment. By labeling visitor's who've reached these goals, you'll be able to trace them back to their referrers, the sites that sent those visitors to you, and evaluate the effectiveness of each source. You also need to measure metrics that indicate how engaged people are when they come to your site. The two easiest ways to measure engagement metrics are time on site and page views per visit. Off-site metrics are social  media sites (Twitter, Facebook, LinkedIn), media-sharing sites, review sites, forums and earned media. Some different software options for keeping track of your on-site metrics are Google Analytics, Clicky and HubSpot. Some tips to take away about social media measurements are; focus on engagement metrics over pure eyeball metrics, don't forget to measure your performance on external social sites, and select an easy-to-use web analytics package.

Facebook Metrics

Total Likes: 5
Engaging Posts: 13
Entertaining Posts: 8
Informative Posts: 12
Combination Posts: 2

The majority of posts had 2 people who viewed, some had up to 3 and others only had 1. Most popular post as from March 5 at 9:30pm that had a picture attached with the caption, "The mid-week slump has come to an end, have a good night and a peaceful evening."
When looking at the Buddy Media Report I determined the best days to post. I looked at the information about health and beauty, travel and leisure, and sports because those all play a little part in my business. The most common day between all 3 of these was Sundays, then after that posting later in the weeks and weekends was a similar time for all 3. Many of my posts were done at either 9:30 in the morning or at 5:30 or 7:30 at night.

Twitter Metrics

Tweets: 113
Followers: 31
Following: 10
Engaging Posts: 22
Entertaining Posts: 32
Informing Posts: 32
Retweets(by me): 24
 Retweets (of my posts): 7

Mentions
* Feb. 5: spa at dana @spa_at_dana
               "We support social media courses! @BettOnUs" Then on Feb. 6 that Tweet was retweeted by LEMONESSE and was favorited by Broadcast Asylum
*Mar. 27: 715 Snowboards @715Snowboards
                 "Stretch! The most used muscles when snowboarding are the hamstrings and quadriceps. Also, if your muscles get sore hit up @BOUSportMasage."

I did most of my postings during the same days as my Facebook posts at around 9am, noon or 1pm, and 5:30pm o r 7:30pm.

For my business I would probably choose Social Report as a tool to improve social media analysis. Social Report is a social network analytics solution that allows your social network accounts just the same way you would track the performance of your websites. With Social Report you can track membership, demographics, interests, geography, education, employment and many other aspects of your social space. With Social Report you can compare your social accounts and see how each impacts your business. There are many networks the Social Report can report on: social networks (Facebook, Twitter, fourquare, Instagram), blogs (Blogger, tumblr), Business Reviews (tripadvisor, yelp), Web Analytics and shortlinkers (google, bit.ly, clicky), and online stores (ebay, Etsy). They offer a free 30-day trial so you can try all of their features before purchasing. There are 4 different purchase levels, $9, $39, $79, and $159 per month. The 3 more expensive levels all offer the same features, aside from one (white label, Resell + API) and also the number of projects you can manage. I would do the $39/month category that manages up to 15 projects and since I am just a small company I don't have too many projects that I need to keep track of.